Whitney Martin

Measurement Strategist & Founder of ProActive Data

As a measurement strategist, Whitney’s passion and expertise lies in the field of surveys and assessments. A self-professed “data nerd,” Whitney has a Master’s Degree in the area of Human Resources Measurement and Evaluation and has conducted extensive research on the predictive validity of various hiring assessment strategies.

Whitney specializes in delivering data-supported insights into job candidates, employees, teams, leaders, customers, and organizations.  Using valid and reliable assessment and survey tools, she provides practical, actionable information to leaders that informs business decisions and has a measurable impact on the organization’s bottom line.

Whitney has been a highly rated speaker at the National SHRM Conference and has had an article published by The Harvard Business Review. She is also a member of the American Psychological Association (APA), the Society for Industrial & Organizational Psychology (SIOP), and the International Personnel Assessment Council (IPAC).

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ProActive Partners


Lisa Withers
Workplace Learning & Leadership Development Consultant

Since 1997, Lisa has provided customized workforce training programs to an impressive list of clients across the U.S., ranging from nonprofit organizations and hospital systems to Fortune 500 subsidiaries. Lisa makes measurable contributions to organizations by partnering with them to identify their unique workforce development needs and delivering effective learning strategies that support organizational objectives. Her in-depth comprehension of the nuances of corporate cultures bolsters a keen ability to assess these needs and implement successful learning systems and strategies. Lisa’s business acumen, dynamic personality and genuine approach to workforce development can help any client achieve real results.

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Dr. Hope Zoeller
Founder and President of HOPE (Helping Other People Excel), LLC, 

For over 13 years of her professional career, Dr. Zoeller worked at UPS in various roles including Customer Service, Training and Development and Employee Relations. For the past 11 years, she has been consulting with organizations on leadership development. Dr. Zoeller is also a Professor at Webster University instructing in the Master of Human Resource program and Spalding University instructing in the Master of Business Communication program. She has a Doctorate in Leadership Education from Spalding University, a Master of Education in Training and Development from the University of Louisville and a Bachelor of Arts in Communications and Psychology from Bellarmine University. Hope recently released a book HOPE for Leaders Unabridged.


Cara Silletto,
Founder & President of Crescendo Strategies

Cara has a passion for developing young professionals and helping companies retain their younger talent. She is uniquely positioned to mentor future leaders as she is among the oldest of the Millennial cohort (born 1980-2000) and she has more than ten years of experience excelling in her diverse career. She received her MBA with Distinction from the University of Louisville’s top-ranked Entrepreneurship program and also lived overseas to teach Business English to German executives.


Cathy Fyock
Employment Strategist

Cathy Fyock is an employment strategist who combines her talents as a speaker and her knowledge of work force issues to provide innovative and inspirational learning events. She is also the author of five books, including her most recent book, the award-winning The Truth about Hiring the Best, which was named as one of the top four HR books by CEO-READ.