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You have a suspicion, a perception, a guess, or a feeling…but you need to measure, to quantify, to confirm, to KNOW.


For most organizations, “people” are the biggest line item on the operating budget statement, as well as the biggest potential strategic advantage. People are what make or break companies. But, people are complex, and getting good, objective, quantifiable data about people can be challenging. What are our employees really motivated by? What are our customers not telling us? How will this job candidate actually perform?

No matter how talented, visionary, or strategic your company’s leadership is, they can’t make good decisions without good information.  And it is here that ProActive Data excels. We provide you with valid, reliable, objective, and insightful information that allows you to make confident decisions about the thing that has the biggest impact on your business—people.

News Feed

March 7th
As featured on HotelExecutive.com: http://hotelexecutive.com/business_review/5103/using-data-to-make-better-hiring-decisionsAs new properties explode on the scene and traveler choices abound, hotels know they have to pull out all the stops to make every g…
May 12th
As featured in April's TD Magazine: https://www.td.org/Publications/Magazines/TD/TD-Archive/2016/04/Putting-Talent-to-the-TestBoth Human Resources (HR) and Learning and Development (L&D) functions are tasked with the same goal: maximizing employee per…

Upcoming Presentations

The Death of Guess: Using Data to Make Better People-Related Decisions

11/3/2017,  Paylocity Conference, Chicago

Screening Out the "Pros" & "Cons" (Professional Interviewers and Con Artists)

4/16/2018,  SHRM Talent Management Conf., Las Vegas

Avoiding the Wolf in Sheep's Clothing: Using Selection Assessments so you Don't Get Fleeced

3/7/18, HR West, Oakland CA

4/17/2018,  SHRM Talent Management Conf., Las Vegas